As a small business owner, there are a lot of online marketing strategies which you can use to transform your business. One difficult situation is to focus on your major marketing tasks while managing other daily demands of your growing business. Below we look at some of these many online marketing strategies which you can implement so as to reach more buying customers and as a result get more online profits.
One thing you need to do as a small business owner is to create lasting but flexible marketing plans which are in harmony with your goals. Even the online marketing tools you invest in should work hand in glove with your online marketing strategies so as to minimize the waste of your precious time. Almost each and every online marketing strategy has a set of marketing tools which you can massively use to help you reach your goals.
The first online marketing strategy which has the potential of transforming your business is the capturing, and nurturing of leads. There are many low-cost marketing tools which you can use for this marketing plan. One popular tool for e-mail marketing is an autoresponder. However, you should also consider getting additional list building softwares which can work hand in glove with your autoresponder. If you are an experienced online marketer, you should be familiar with the benefits associated with this low-cost marketing strategy.
Another powerful marketing strategy is to strive to increase your conversions with highly targeted communications. There must be never any sort of communication breakdown between you and your customers. Always aim to address concerns targeting a certain group of clients which could be your niche. This in turn will reward you with targeted traffic which is more than anything interested in your offers.
One more online marketing plan which you cannot afford to do without is business automation. You need to invest in some low-cost online marketing tools [depending on your budget of course] which can automate all of the major aspects of your business website as well as marketing. There are many varied benefits of automating your business, one of which is the amount of time it saves you. More so, business automation also tends to close the gap between you and your customers, besides making the process of running your business more smoother.
Whatever you are selling, you should consider using other online selling platforms so as to increase revenue. Depending on the type of products you sell, you can use either eBay or Click bank to enlarge your market share. There are many added benefits to this. More so putting your digital products on Click bank gives you an opportunity to let others market your products for you. This marketing strategy alone can greatly transform your business. Doing it alone might not help. Expand your market share by tapping into either click bank or eBay or any other reputable online market place.
Depending on how popular your site, content and products are, another strategy worth considering is turning your site into a membership site. People will purchase memberships so as to gain access to the content and products you offer. The membership may be renewed every month or any time you feel is appropriate. If it succeeds, this marketing strategy can create a steady stream of income for you and it also has the potential of giving you a lifetime of loyal paying customers.
The above are just some of the online marketing strategies which can greatly transform your business. Wherever possible invest in cheap internet marketing tools to compliment whatever strategy you implement. Overtime, your business would be completely running on autopilot, save a few tasks which you should never automate.
Tamirirashe Zhou is an online marketing consultant. Click this link for more online marketing strategies which can transform your business. You can also click here for
low-cost online marketing tools [http://www.911marketingonline.yolasite.com/] which can help you make more money online, track your sales, boost your sales or simply motivate your customers to buy your products.
By: Tamirirashe Zhou
Sunday, September 30, 2018
Saturday, September 29, 2018
Organic Online Marketing: How to Properly Implement All Aspects, Not Just SEO
Search engine optimization or SEO is an aspect of the organic online marketing approach to generate traffic to your website or blog and increase your search engine page ranking. Marketing online organically is a social strategy that requires word of mouth and social media referrals.
Organic marketing is the most cost effective form of advertising online and is growing at an exponential rate. An online marketer can properly utilize the organic marketing approach and drive necessary traffic to rank their sites on the top search engines and ranking sites.
I am not saying that SEO is not critical, I am just saying it is not the only thing. As an online marketer, having a site that is properly constructed, organized, tagged with proper keywords and provide valuable, relevant content. There are many other factors involved, but that is not the focus of this article. SEO is only one step in a much larger process I call organic online marketing.
Traffic is the key to any online marketing strategy and organic marketing is what drives traffic today. As social media grows, it continues to influence how and where marketing budgets are being distributed. Approximately only 10% of Google search results that are clicked on are the paid advertisements.
Also, consumer reviews are over 11 times more effective because they are more trusted. Consumers are more likely to believe a third party than manufacturers' claims. Think from your perspective. If you hear a company saying you will make $1000 per month, do you believe them or, do you believe the person using the product that shows you proof of their income?
Of the 90% that click on the organic results, 46% will click on the first organic result listed. As an online marketing professional, we see that where we rank and how high we rank drives our sales. So what drives our rank and rating? Traffic! So what drives traffic if paid advertising is only 10% effective on the web? Social media.
Utilizing social media will bring the traffic and offering value rich content will keep it there. Organic online marketing is more than just search engine optimization. It is solving your prospect's problem in a way that is non-invasive, allowing your prospect to "shop" in a safe, nearly anonymous environment. Once they perceive value, they will inquire more about your product or even subscribe to your RSS (really simple syndication) feeds.
So, yes having a fully optimized site is important, but it is not the whole strategy. For example, I am building my online organic marketing strategy and it includes a blog that I write articles for and I am tweaking for proper SEO (which is a bloody science!). But, I also post my articles to a variety of sites and blogs with backlinks to promote the article and ultimately my site. I also work within forums, free classified sites and social media such as Twitter, Facebook and Google+ (which is still in Beta at the time I am writing this article).
True organic marketing does not stop at SEO, it incorporates all forms of online media because bridging from your lovely optimized site is the only thing that will bring the traffic that is required to improve your page rank. Without traffic, all the SEO in the world will not help you. So as you build the bridges and raise awareness of the solution you provide to give people the reward they are looking for, the traffic will come and your laser-focused content will do the selling for you.
With the "social" aspect of the internet, word-of-mouth will bring new traffic. As people Tweet about your solution, post comments about or "Like" your Fanpage, more traffic will come and your page ranking and Alexa rating will increase. There are other tricks to increasing your ranking, but the true way to rank is to drive traffic and as an online marketing professional, if you are a blogger of recipes, a retailer of sports equipment on a network marketer distributing supplements, you must be aware of online social etiquette to be successful.
As competition increases on the internet, it is imperative that marketers do not overlook the full scope of online marketing and forget social media is key. Search engine optimization is an important part of the organic online marketing approach, but marketing online has become a social strategy that is cost effective and growing rapidly. An online marketing professional must implement an organic marketing approach to drive the necessary traffic to rank their sites on the top search engines and ranking sites.
SET YOUR BUSINESS ON FIRE!!!
Angela Chase has spent the last 14 years mastering sales and marketing including in the network marketing industry. For more information on the marketing system Angela uses, please go to [http://angelachase.com/introduction].
For more information on Angela's primary business, please visit [http://angelachase.com/primary-company].
By: Angela Harrison Chase
Organic marketing is the most cost effective form of advertising online and is growing at an exponential rate. An online marketer can properly utilize the organic marketing approach and drive necessary traffic to rank their sites on the top search engines and ranking sites.
I am not saying that SEO is not critical, I am just saying it is not the only thing. As an online marketer, having a site that is properly constructed, organized, tagged with proper keywords and provide valuable, relevant content. There are many other factors involved, but that is not the focus of this article. SEO is only one step in a much larger process I call organic online marketing.
Traffic is the key to any online marketing strategy and organic marketing is what drives traffic today. As social media grows, it continues to influence how and where marketing budgets are being distributed. Approximately only 10% of Google search results that are clicked on are the paid advertisements.
Also, consumer reviews are over 11 times more effective because they are more trusted. Consumers are more likely to believe a third party than manufacturers' claims. Think from your perspective. If you hear a company saying you will make $1000 per month, do you believe them or, do you believe the person using the product that shows you proof of their income?
Of the 90% that click on the organic results, 46% will click on the first organic result listed. As an online marketing professional, we see that where we rank and how high we rank drives our sales. So what drives our rank and rating? Traffic! So what drives traffic if paid advertising is only 10% effective on the web? Social media.
Utilizing social media will bring the traffic and offering value rich content will keep it there. Organic online marketing is more than just search engine optimization. It is solving your prospect's problem in a way that is non-invasive, allowing your prospect to "shop" in a safe, nearly anonymous environment. Once they perceive value, they will inquire more about your product or even subscribe to your RSS (really simple syndication) feeds.
So, yes having a fully optimized site is important, but it is not the whole strategy. For example, I am building my online organic marketing strategy and it includes a blog that I write articles for and I am tweaking for proper SEO (which is a bloody science!). But, I also post my articles to a variety of sites and blogs with backlinks to promote the article and ultimately my site. I also work within forums, free classified sites and social media such as Twitter, Facebook and Google+ (which is still in Beta at the time I am writing this article).
True organic marketing does not stop at SEO, it incorporates all forms of online media because bridging from your lovely optimized site is the only thing that will bring the traffic that is required to improve your page rank. Without traffic, all the SEO in the world will not help you. So as you build the bridges and raise awareness of the solution you provide to give people the reward they are looking for, the traffic will come and your laser-focused content will do the selling for you.
With the "social" aspect of the internet, word-of-mouth will bring new traffic. As people Tweet about your solution, post comments about or "Like" your Fanpage, more traffic will come and your page ranking and Alexa rating will increase. There are other tricks to increasing your ranking, but the true way to rank is to drive traffic and as an online marketing professional, if you are a blogger of recipes, a retailer of sports equipment on a network marketer distributing supplements, you must be aware of online social etiquette to be successful.
As competition increases on the internet, it is imperative that marketers do not overlook the full scope of online marketing and forget social media is key. Search engine optimization is an important part of the organic online marketing approach, but marketing online has become a social strategy that is cost effective and growing rapidly. An online marketing professional must implement an organic marketing approach to drive the necessary traffic to rank their sites on the top search engines and ranking sites.
SET YOUR BUSINESS ON FIRE!!!
Angela Chase has spent the last 14 years mastering sales and marketing including in the network marketing industry. For more information on the marketing system Angela uses, please go to [http://angelachase.com/introduction].
For more information on Angela's primary business, please visit [http://angelachase.com/primary-company].
By: Angela Harrison Chase
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